Gifting specialist GB eye open new warehouse amid online sales surge

The Sheffield-based licensed giftware specialist, GB eye Ltd, is to cut the ribbon on the new expansion of its warehouse facilities, having taken on a new unit in response to increased online sales amid a consumer buying trend shift over lockdown.

GB eye is opening the additional warehouse in order to efficiently serve its online fulfilment process following a surge in online retailing over the course of the year. The warehouse will look to cater to the processing and packaging of Amazon and GBPosters.com consumer orders.

Its main warehouse will continue to serve GB eye’s retail customer orders.

The new facility is situated directly opposite its main premises in Sheffield, allowing for ease of access and to ensure a streamlined process that will benefit both their consumer and retail customers with the expedition of the processing times.

Joanne Copley-Dunn, commercial director at GB eye, said: “Consumer demand throughout lockdown has demonstrated the relevancy of our product lines to today’s shopper. Our extensive collection of licences makes us a one-stop shop for consumers.

“Seeing continued growth of our online sales channels, our aim is to separate the process so that we can better cater for our online channels whilst maintaining a first class service for our retail customers who continue to support us and purchase products from us in ever-increasing quantities, particularly over the last few months.”

The new facility is set to open in October in the build-up to what proves to be a busy Q4 for the company as consumer demands skyrocket in the build-up to Christmas gifting.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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