Orchard Toys is celebrating 25 years of its perennial best-seller, Shopping List with the launch of a consumer Silver Ticket campaign across limited edition boxes of the title that give shoppers the chance to enter a free prize draw.
When entering, consumers will be given the option to state where they purchased their Shopping List game from, and these retailers will then be entered in to a Free Prize Draw, too. Retailers could be in with the chance of winning a prize of £250 worth (nearly £500 SRP Orchard highlights) of Orchard Toys stock.
The campaign kicks off this Q4 in celebration of the 25th anniversary of the popular Shopping List game, a title that has held a top sot on Orchard’s best-sellers list for the past 15 years, with one being sold every five minutes across the globe.
For 25 years the shopping-themed matching and memory game has championed five design revisions to keep it up to date and fresh. The tried and tested gameplay has remained the same which is a testament to the success of this product.
As the game grew in popularity, Orchard Toys introduced two add-on packs to extend the gameplay even further. Shopping List Fruit & Veg and Clothes allow people to mix and match and play with six or eight players, offering great value and the opportunity for retailers to capitalize on the success of the Shopping List brand.
Orchard Toys attributes the ongoing popularity of Shopping List to its simplicity. The gameplay is short and engaging which lends itself to being a go-to game for busy parents, while the timeless theme means that the game continues to be relevant and popular. The game is a family favourite and is often passed down from parents who played it as a child to their own children.
Simon Newbery, managing director, said: “Shopping List is an integral part of the Orchard Toys brand. It’s success was a catalyst to Orchard Toys becoming the go to brand for educational jigsaws and games and it will always be a special part of our journey.
“For many years, even if people weren’t familiar with the Orchard Toys brand they almost certainly knew Shopping List, which is a true testament to the success of the product.”
The Shopping List 25th anniversary Silver Ticket campaign will be running throughout Q4 and will be supported by a marketing and PR campaign.