TOMY and Drumond Park has made a six figure investment into Sky Media that will see a series of TV adverts roll out across Sky channels, video on demand, and digital campaigns via Sky Advance. It is estimated that the campaign will reach some 19.7 million viewers across the nation.
The firm is ramping up its advertising activity in order to build on its success in the adult and family games category this Christmas.
The animated adverts will run from October 26th to December 21st and will kick start with Drumond Park’s newest launch Sketchy, continuing with additional campaigns featuring LOGO 2, Drumond Park’s number one adult game, Articulate and Rapidough, all featuring voice overs from father-son celebrity duo, Jamie and Harry Redknapp.
Mary Wood, general manager UK and International at TOMY, said: “Last year was a big year for the Drumond Park adult and family games. We secured the number one position in the adult games category and placed five out of the top 10 adult games with Articulate!, The Logo Board Game, Articulate Phrases, Best of Christmas and Articulate Your Life.
“We’re delighted to be working with The Redknapps to continue to grow our brands and increase our fanbase across the nation. The partnership with Sky will offer us a fantastic platform to really help drive demand during the peak Christmas period across four of our hero games for 2020.
“Utilising a popular British family duo in partnership with our classic British board games fits so perfectly. The Redknapps bring their wit and charm to the advert like no other and we can’t wait to see people’s reactions to it.”
Sarah Jones, director of planning at Sky Media, said: “We’re delighted to be working with Drumond Park on its first broadcast media partnership. The Redknapp family’s dynamic brings warmth, enthusiasm and laughter to our screens and is a great fit for the Drumond Park brand, which is all about having fun with loved ones over the festive period – something which I’m sure will be even more cherished this year.
“We’re excited to work with the games brand and bring the uplifting creative to life across our linear, VoD and AdVance platforms.”
TOMY continues to invest significantly to support the TOMY and Drumond Park games through PR and digital channels, in line with consumer behaviour and trends, but will also look to ensure consumer reach at every touch point.