Inside Out Toys brings ReCycleMe arts and crafts products into its sustainable-focused portfolio

The family owned and run small business, Inside Out Toys has underlined its dedication to the sustainable toys market with the introduction of ReCycleMe branded arts and crafts ranges to its toys and games portfolio. It marks the first time the company has entered the arts and crafts market.

“Fun2Give approached us to distribute the brand in the UK as it recognised our focus on sustainability in the toy and games market, and we agreed that it would fit perfectly into our product portfolio,” said Julian Garner, Inside Out Toys owner and managing director.

ReCycleMe is one of a number of brands created by Fun2Give – a Dutch company who believes in a world where children and their parents become more aware of the amount of rubbish they produce and help to reduce it by recycling or re-using. The concept of the brand is to provide a complete kit for creating art projects at home using everyday household rubbish, like toilet roll tubes, plastic bottles, cans and egg boxes.  

“We created Re-Cycle-Me because we understand that waste and how we choose to handle it affects our planet,” said Arco de LEeuw, owner of Run2Give. “We want every kid to feel empowered and learn to create new toys with disposables that they can find at home.

“At Fun2Give, we are passionate about developing eco-friendly kids’ products that help children imagine, create, leanr, reuse and play, while protecting their planet. We love to design, and we love to have fun.”

The Fun2Give factory is BSCI certified, and all the products comply with EN71 European Toy Safety standards. All of the packaging is made from FSC material and the models made from the kits are recyclable.

Inside Out Toys Ltd already distribute two brands of wooden toys; jumini, their own brand of brightly coloured wooden toys, launched in 2016 and Studio Circus, a collection of pastel coloured wooden toys, designed in the Netherlands. Over recent months, the firm has also announced new partnerships with Tikiri Toys, Viking Toys and Tactic Games – expanding its selection of sustainable brands.

Inside Out Toys Ltd is a family owned and run toy company, established in 2012 by Julian Garner and his wife Nikki. They employ a small, dedicated team at their premises in Milton Keynes and pride themselves in being a family-friendly employer – offering flexible working and valuing their employees. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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