Sequin Art appoints Gemma Asplen and John Sutton to director roles in move to drive growth

The toy and crafts manufacturer, Sequin Art has appointed Gemma Asplen and John Sutton as its two new directors. Asplen has been promoted from the position of general manager, while Sutton was previously its head of sales. The pair will now lead the team to drive its growth over the coming years.

Sequin Art is a family run business in its second generation. It was founded in 1962 by Stuart Marcus and since then has developed into an accomplished exporter of Sequin Art, Painting By Numbers, Diamond Art and other craft kits worldwide. The company produces over 1 million units in its purpose-built facility in Swaffham, Northfolk every year.

Sutton’s experience includes over 25 years with global retailers. Creative and trend driven, he has previously handled multiple national accounts within the craft trade and brings a wealth of experience to his new role.

He said: “I am delighted to take on this new role as sales director. Having been with the company for nearly two years as head of sales, I have seen how the business is continuing to develop and go from strength to strength. Obviously 2020 has had its very own set of challenges, but Sequin Art has been perfectly placed to rise to these challenges and grow to work with customers to ensure we meet the increased demand for our products during this pandemic.

“We have invested into new equipment and personnel to ensure that we can cope with the increased demand, and we are confident that we will continue to grow as hopefully we move away from this pandemic and back to normality.”

Meanwhile, Asplen’s past experiences include various managing roles at UK’s leading supermarkets. With passion for results and fresh energy, in her new role she will focus on accelerating production and enhancing operations.

Asplen said: “I am really excited to take on this new role in these challenging times and lead the team in both the production of our beautiful products as well as customer service.

“Sequin Art relies heavily on its people to deliver a first-class service to our ever expanding customer base. I know that we will all continue to rise to the challenges that lie ahead for 2021, and I hope that both my dedication, and that of my colleagues will drive us onwards and upwards for both the short term and much further into the future.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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