BTHA 2020 Toy Retailer of the Year Awards to celebrate altruism and innovation in the year of Covid-19

Innovation and altruism will be at the heart of the 2020 Toy Retailer of the Year Awards this time around, as the BTHA outlines the theme of Special Recognition in areas above and beyond normal service. The change up to the Awards has been made in light of the events of the year, and the efforts that retailers have gone to throughout.

Recognition in this year’s BTHA Retailer of the Year Awards will be given to retailers that have done extraordinary things during this challenging year. These special awards will be given to retailers whose actions distinguish them from others.

For this year, the awards are quite different from normal retailer award categories, states the BTHA, who is now calling on toy retailers across the UK to tell their story.

For the 2020 awards, judges are looking for stories from retailers that demonstrate altruism and innovation

When considering entries, attention will be given to things like; charitable work, special initiatives in the local community and innovative ways of toy retailing and special measures to help struggling suppliers during the Covid-19 pandemic. Retailers may also, for example have provided help for employees or remodelled their business to meet the changing retail landscape that Covid-19 has brought this year. 

There may also be other initiatives or projects that retailers have undertaken which have helped others or their businesses to succeed during 2020.  

The BTHA would also love to hear from retailers who have employees or team members that have undertaken heroic actions for their company. This may be an employee or team member, or perhaps even a whole team, that has gone the extra mile for customers or local community in some way.  

How to Enter

Retailers will need to complete a short and simple online entry form which will provide the opportunity to tell their story in full as well as include media to help enhance their entry where applicable. 

This can be found here:

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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