Spin Master, Crayola, VTech, and Sambro have been named among the 21 UK partners to have signed new and renewed licensing partnerships for PAW Patrol ahead of the release of the PAW Patrol movie and its slated August 2021 release.
ViacomCBS Concusmer Products UK has signed a raft of partners for a licensing programme that will kick into action from July next year and will include new toy lines, apparel, accessories, consumer packaged goods, home, publishing and home entertainment.
Spin Master – who producers PAW Patrol and already handles its master toy line – will lead the roll out with a specially developed toy line comprising figures, plush, role-play, vehicles, and play-sets, as well as a range of True Metal vehicles.
Play by Play, Crayola, VTech, Sambro, RMS International and Kiddieland are all confirmed to create toys and games inspired from the new PAW Patrol movie look and feel.
On the home and apparel front, ViacomCBS Consumer Products has partnered with Blues and Fashion UK for daywear, Aykroyd TDP for nightwear and Amscan for costumes. Bedding and textiles will be created by Character World.
ViacomCBS Consumer Products will also continue its partnership with Worlds Apart, Kinnerton, Seabrook, Yoplait and Beiersdorf, as well as joining forces with new partners.
In the publishing space, Signature Gifts will release personalized books, and Egmont is set to release a PAW Patrol magazine special and movie tie-in books. Other partnerships include Danilo for social expressions and DNC and Sambro for back-to-school accessories.
PAW Patrol: The Movie is a Spin Master Entertainment production in association with Nickelodeon Movies and will be distributed by Paramount Pictures.
Venetia Davie, VP of ViacomCBS consumer products for the UK and Ireland, said: “PAW Patrol continues to shine in the pre-school space, dominating across traditional TV, streaming services, digital and retail, with next year’s movie set to be a summer cinema hit.
“We’re excited to be collaborating with such strong partners including Paramount Pictures and Spin Master, ensuring that the magic of the big-screen is translated into products which children up and down country will continue to love long after they have seen the movie.”