Recycled plastic plush toys Shore Buddies eye global distribution with Kids International Marketing

Shore Buddies, the first plush animal range to be made from 100 per cent recycles plastic bottles, has named Kids International Marketing as its exclusive sales partner as the Californian business looks to grow its international sales portfolio.

Based in San Diego, Shore Buddies has made it its mission to actively keep plastic out of the ocean by turning the material into soft animals, as well as educate children from a young age about the dangers of single use plastic for marine life and how to keep plastics out of the ocean.

The initial offering features seven different designs of Shore Buddies plush in 30cm and 5cm sizes, with or without a sound chip which plays the real sounds made by the animal. Each Shore Buddy raises awareness about a different cause that leads to Ocean Plastic Pollution. 

The process of production behind Shore Buddies is that six plastic bottles are recovered, sent to the factory, shredded into pellets, which are melted and made into yarn which is used to make each 30cm plush Shore Buddies stuffed animal. Shore Buddies has already saved over 500,000 bottles from entering the ocean.

The Shore Buddies concept is the brainchild of Malte Niebelschuetz whose objectives are more than recycling plastic to make toys, but a mission to improve the world by educating children about the dangers of single-use plastic for the environment. It is Niebelshuetz’s hope that they will continue to care for the environment for the rest of their lives.

Kids International Marketing is seeking exclusive distribution partners, in all markets, who share the same values as the Shore Buddies brand.

Kids International Marketing’s Kim Carter, said: “We have to hold our hands up and accept that we have earned our living from the sale of toys that, although making kids happy, had a negative impact on the environment. We are now excited to work with Shore Buddies, and other brands in our portfolio, to give back a little and move to a more sustainable world.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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