TOMY International acquires Fat Brain Toys

TOMY International has completed the acquisition of Fat Brain Toys, a privately held developer, marketer and seller of children’s toys, games and gifts. TOMY International is a subsidiary of TOMY Company and is responsible for the North American, European, and Australian markets.

Fat Brain Toys is recognised as one of the nation’s leading independent toy companies, operating on a direct to consumer platform and known for designing its own line of award-winning toys and games. The name now joins a portfolio of popular toy brands including Lamaze, Tomica, Farm Toys, and more.

“We are delighted to welcome Fat Brain to the TOMY family,” said Pete Henseler, president of TOMY. “The Fat Brain team has done a fantastic job of developing wonderful toys and games that fit with the TOMY mission to “Make the World Smile.”

“Since its launch as a direct-to-consumer brand over 17 years ago, Fat Brain has continued to grow by staying focused on developing and selling innovative children toy and game products through a multi-channel distribution network, while always keeping consumers at the center of everything they do. We look forward to working with the team at Fat Brain to continue to bring even more great Fat Brain-branded products to families around the world.”

Mark Carson, president and co-founder of Fat Brain Toys, added: “It’s truly gratifying to join forces with TOMY and its nearly 100-year heritage of toy innovation. We can’t wait to welcome a new wave of families to our unique toys and ‘Smarter Way to Play’.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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