Craft Buddy lands major toy retail partnerships in Germany in time for key Christmas shopping season

Craft Buddy is eyeing European expansion having secured a new retail partnership with two of Germany’s biggest toy retailers, Muller Handels GmbH and ROFU Kinderland Spielwarenhandels. The move sees the firm’s flagship Crystal Art brand become available in all 500 Muller stores, and 95 ROFU outlets ahead of Christmas.

“In a difficult year for many businesses it has been great to gain a substantial foothold in the German market with these two new partnerships,” said Daniel Ward, head of sales at Craft Buddy. “Along with our growing business with Vedes we are confident 2021 can be even bigger for us. With excellent partners in most key markets globally we are excited for what the next 12 months will bring.”

Crystal Art is a popular new craft that has taken toy and hobby stores by storm on the continent during 2019 and 2020. The diverse collection has captured retail space in mass market retail chains across France, Belgium, Netherlands and now Germany. Following Craft Buddy’s recent online listing in The Range stores here in the UK, Crystal Art is confident it will ‘take mainstream UK retail by storm’ over the coming months.

‘With re-orders already flooding in from across the German retailer chains, it seems that Crystal Art has already made a special impression on German children, parents and adult crafters ahead of the key Christmas period,’ said the company.

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