UK charity London Play launches Play 52 to support children affected by the coronavirus pandemic

Play experts at the UK charity, London Play have assembled a team of artists and designers, as well as employed the efforts of Cartamundi, to launch a new and unique pack of cards featuring ideas for games to help keep children inspired throughout the UK’s prolonged period of unease around the coronavirus crisis.

Called Play 52, the deck features 52 rendered cards, each featuring a unique playful idea or game for children aged 11 and under. The aim is for the playing cards to spark each players’ imaginations to greater creative heights whether that is through messy play, noisy play, outdoor games, indoor activities, or play for small spaces, queues, and in the car.

Game play will encourage children to hunt down props and items to help them with their imaginative play, encouraging them to seek out scarves, plastic containers, balloons or pencils, and engage children with no-tech playful solutions.

The concept was struck upon when the charity, London Play recognised the impact that the uncertainty of the pandemic and the continued threat of further lockdown measures was having in children in London. To counter the feelings of unease among local children, the charity organisation utilised its expertise in children’s play, as well as the artistic talent of Chrissy Baxter and Emily Hammond, a designer who has worked with the likes of M&S, John Lewis, and Sony, to develop a new game for children.

A deviation from London Play’s day to day work to get children in London playing outdoors more often by providing more play opportunities in the support of play streets, building nature play areas and running events, Play 52 has been launched to early success among local children.

Around 2,000 packs have already been road tested by hard-to-impress children stuck at home when London’s adventure playgrounds closed at the height of the coronavirus lockdown.

Aliya, mum to Nina (10) and Ethan (8), two early testers of the Play 52 game, said: “At the start of lockdown I felt really stressed  juggling all my new roles; ‘children’s entertainer’ is not my forte. Play 52 was so welcome  in our house. The cards are brilliant fun with so many ideas for games. Best part of Play  52? It got Nina and Ethan off their screens and playing like I used to as a child.” 

All profits from Play 52 will go to London Play, the charity working to make London childhoods better and brighter. The packs retail at £4.99 each.

“Play 52 is a great investment for  any family; as the cards will not only bring fun and laughter to their own household, but  also to children living in difficult circumstances in London,” said a London Play spokesperson.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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