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Kids Insights expands its children’s market intelligence operations into Russia and China

This week marks yet further international expansion for the kids market intelligence specialist, Kids Insights, as the group takes its services into the Russian and Chinese markets.

The creation of Kids Insights Russia and Kids Insights China follows the launch of the brand into Australia and Canada back in July. With the addition of Russia and China, Kids Insights are now surveying more than 5,000 children every week, across five continents and 13 countries, totaling 277,550 children a year.

Kids Insights already operates in the UK, US, France, Germany, Italy, Spain, India, Brazil, Mexico, Australia, Canada, with China and Russia being its latest expansion. The company works with clients such as Amazon, Formula 1, LEGO, MediaCom, Pokemon, SEGA, Warner Bros and Viacom.

Nick Richardson, founder and CEO of The Insights People said: “We continue on our quest to be the out and out global leaders in kids, tweens and teens market intelligence. We are delighted to be launching into Russia and China, two markets which are evolving at a significant rate and countries where we have received huge demand for our award-winning service – which is now available in native languages in addition to English.”

Data collection for China started back in September, and for Russia it started in October with the first Kids Insights China reports due out at the end of December, and Kids Insights Russia reports launching at the end of January 2021.

The Manchester-based company has just released its inaugural Trends Across the Planet report, which identifies some of the key trends in the kids, tweens and teens marketplace and is available to download at: www.kidsinsights.com/tap

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