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Debenhams to open Toys at Debenhams departments in 100 of its UK stores

Debenhams has outlined its plans to open Toys at Debenhams departments in up to 100 of its UK stores in time for the October half term, as the department store chain makes its move for the Christmas shopping period.

The retail chain will play host to the biggest name brands such as LEGO, Barbie, Disney, and PAW Patrol, having already launched the Christmas collection both online and in around 20 of its physical stores last week. Debenhmas has highlighted early best-sellers as PAW Patrol Mission Paw Air Partroller and the VTech Play & Learn Aeroplane.

Debenhams has refreshed its brand mix for Autumn/Winter 2020 and has a number of new offers launching in time for peak trading. The retailer has also extended its popular “two hours free parking” offer which is now running every day rather than just at weekends.  

Steven Cook, Debenhams’ managing director, said: “We have thought hard about what will make shopping easier and more convenient for our customers and we want to make sure we offer a range that meets the needs of the whole family. We already have a great childrenswear range from schoolwear to playtime, including our popular new Lola & Maverick range.

“That’s why we are delighted to be able to offer a really comprehensive range of toys across all our channels as we build up to a “Giftastic” Christmas at Debenhams.”

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