Home / Highlight / Toymaker Wham-O signs live action TV partnership with Critical Content for its portfolio of brands

Toymaker Wham-O signs live action TV partnership with Critical Content for its portfolio of brands

The independent classic toys maker, Wham-O has partnered with the indie production studio, Critical Content, to develop and create TV content built around the firm’s portfolio of toy brands, including the likes of Frisbee Disc, Hula Hoop, and Slip ‘N’ Slide. The terms of the deal have not been disclosed.

The exclusive agreement now grants Critical Content access to globally recognised IP and the option to create live action TV content. Kicking off the partnership, Slip ‘N’ Slide is to be at the front and centre of a new project tentatively titled Slip ‘N’ Slide Island, the working titles of a competition series centered on the childhood pastime.

Participants will go head to head as they attempt to body-glide their way to glory through a series of obstacles all designed in the spirit of Wham-O’s outdoor game. Match ups will take place in supersized chutes, jumps, and tunnels with winners of each installment getting a cash prize and a chance to compete in a grand finale event against the best of the best.

Slip ‘N Slide has a long history with consumers and has become somewhat of a summer staple since its introduction at the New York Toy Fair in February 1961. Sales of the product – now in its 60th year – have jumped over 180 per cent as many public pools, camps and water parks were forced to close because of the global pandemic.

Todd Richards, president of Wham-O, said: “Wham-O products have always brought out the best in kids and adults alike and this collaboration with Critical Content is indicative of our desire to elevate these nostalgic brands to the next level. We couldn’t be more pleased to partner with Tom, Jenny and their teams to bring Slip ‘N Slide to viewers around the globe in a meaningful way and look forward to creating epic content that celebrates our broader portfolio in the months ahead.”

Tom Forman, Critical Content’s CEO, and Jenny Daly, president, Critical Content Studios, added: “Wham-O is synonymous with good times and fun for the whole family and Slip ‘N Slide is one of the most enduring products in their portfolio for good reason. We all have fond memories of our first encounter with a Frisbee disc, a Hula Hoop and a Slip ‘N Slide and have passed that legacy onto our children, and our children’s children.

“We can’t think of a more uplifting and entertaining inspiration for TV content – all of these brands are immediately recognizable to consumers around the globe and have brought smiles to millions over the years. As we all try to embrace a more optimistic view of the world, we feel privileged to bring the re-imagining of these brands to market for a whole new generation of fans.”

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