Hasbro crosses live action and animation in new global digital series NERF House X

Hasbro is reaching NERF fans across the globe with the launch of the sequel to its popular NERF House digital series, NERF House X, bringing live action and animation together  in a new ‘change of direction’ for the online content. To develop the series, Hasbro has teamed with Superdigital to launch the new series this month.

NERF House X is a ‘high energy digital series’ that features the renowned athletes Julian Edelman, Klay Thompson, and Sky Brown along with the musician Diplo and the Mayor of Flavortown, Guy Fieri.

“NERF House X takes the NERF franchise to a new level of entertainment and partnering with Superdigital for the second season prompted creativity and innovation in a time when many other productions came to a complete standstill,” said Teresa Pearson, senior director of global brand strategy and marketing, Hasbro.

“In pivoting our approach for a new season we’re delivering completely new and engaging NERF House content that fans worldwide will love by diving into live action and animated worlds that show our new NERF blasters in action.”

Following the success of the first season, which had over nine million views and two million social media engagements, NERF House X brings big personalities together to experience all things NERF and learn the true meaning of the Hasbro brand’s tagline, “It’s NERF or Nothin!’”

The group of NERF influencers each played a role in creating their own NERF world, which was then brought to life through animation. From virtual world episodes including Once Upon a time in… Flavortown, Showdown at Blaster Beach, Honey, I Broke the Internet, Sky Brown’s Animated Adventure, and Saving NERF Headquarters, each hero embarks on a one-of-a-kind NERF journey and battles through obstacles wielded by their trusted NERF blaster.

“It’s always exciting to work with a brand like NERF and a cast as talented as the one we were able to put together,” said Kyler Schelling, director at Coast Productions and Superdigital, the production companies behind the new series. “I’m proud of all the hard work our teams put in to make NERF House X come to life and I really can’t wait to hear what the fans think.”

NERF House X features new blasters including the NERF ULTRA 3, 4 and 5, with the farthest flying NERF darts to date, the NERF Fortnite BASR-L, a bolt-action clip fed blaster inspired by the one in Fortnite, the MEGA Motostrkye, the first motorized clip-fed MEGA NERF blaster, the Elite 2.0 Turbine, a fully motorized blaster with an 18 dart clip, and the Elite 2.0 Commander, a six-dart revolver-style blaster with slam-fire capabilities.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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