“Future is bright for Rubie’s” as private investment group takes control of the costumes specialist

Rubie’s Costume Company has promised ‘quality and innovation’ to its licensing partners, as well as the ‘best tools to service customers’ for its retail network as the company looks to start its new chapter up the ownership of an investment group.

Earlier this month, a US bankruptcy court judge approves the sale of a majority of the assets of the Rubie’s Costumer Company, the largest costume designer, manufacturer, and distributor in the US, as well as several related entities under the Rubie’s umbrella, to an investment group.

The sale, the firm has stated, now allows the 70-year old company to ‘utilize its best in-class supply chain and its over one million square feet of North American manufacturing and distribution space in order to service its many thousands of accounts.’

The new management will look to leverage its leading innovation and creative capabilities as well as utilise omni-channel retailing capabilities to continue Rubie’s best in class performance.

‘Rubie’s capacity to distribute thousands of wholesale and over 100,000 B-to-C orders each day is unmatched in the industry,’ read a statement from the firm.

Founded 70 years ago in Queens, NY by Rubin and Tillie Beige, Rubie’s is a market leader of both licensed and proprietary products. In addition to costumes for Easter, Mardi Gras, St. Patrick’s Day, Christmas, New Year’s Eve, bachelorette parties, and more, its vast assortment of licenses includes Marvel Comics, Star Wars, Jurassic World, Star Trek, DC Comics, Barbie, Disney, Elvis Presley, Stranger Things, and more.

Rubie’s costumes are sold by retail partners throughout the US, CanadaMexicoEuropeSouth AmericaAsia and Australia.

Rubie’s will emerge as a newly-formed entity owned by strategic operator and managing partner Joel Weinshanker, founder of the National Entertainment Collectors Association (NECA), Funds Managed by Atalaya Capital Management LP, and members of the Beige family.

“We would like to thank our stakeholders and the hundreds of employees who will be taking the new journey with us. We look forward to elevating the properties of our licensing partners with quality and innovation, and we will strive to provide our retail partners with the best products and the best tools to service their customers,” stated Weinshanker.

“The future is bright at Rubie’s. We will continue to dominate the Halloween space, and make it even clearer to everyone that there is only one place like home for Halloween- Rubie’s,” he concluded.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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