PhatMojo has today released a first look at its new Paddington toy line, a range comprised of figures, plush, vehicles, and play-sets that will be available this month.
Driven by the TV show, The Adventures of Paddington, currently airing on Nickelodeon’s networks worldwide, Paddington, according to the firm via a press release, has seen a surge of love from the global pre-school audience.
“The love for Paddington finds its roots in the core values he has delivered over the last 60 years: kindness, thoughtfulness, community and tolerance. And more than ever, these values resonate widely today,” said PhatMojo.
The new toy range will allow kids to enter the world of Paddington’s adventures, full of kindness and fun, and aims to bring excitement for fans of all ages. PhatMojo has outlined its expectations for the range to ‘becoming a must have for under the Christmas tree this year.’
“The soft toys feature a new younger looking Paddington, that will be perfect for both boys’ and girls’ alike and will ensure a lot of cuddling moments. Thanks to the new figurines and vehicle play-set, kids will be able to play out their favourite Paddington stories and create new adventures of their own,” said the firm.