The leading skateboarding YouTube channel, Braille Skateboarding, is celebrating its foray into international toy aisles, having found UK retail success with Smyths Toys Superstores and a global sell-through that sees it on track to hit one million fingerboards sold by the end of 2020.
Braille Skateboarding launched onto the toy scene in July this year when it introduced its first collection of fingerboards and skate ramps to the global market. The range – which also comprised mystery surprise sets – became a hit with retail giants such as Amazon and Target, before hitting the international scene with partners like Smyths Toys.
According to Braille Skateboarding, fans ‘went wild for the toys,’ a range that takes inspiration from the channel’s popular Skate Everything series.
Skate Everything features a collection of videos that showcase Braille Skateboarding’s founder, Aaron Kyro, creating skateboards from anything other than what you would think to use, such as computer keyboards, ironing boards, electric guitars, and even gummy bears.
The toy range was quickly met with ‘huge demand from skate fans from across the globe’ and soon after retailers and stockists were reportedly placing reorders to meet the elevated consumer demand. According to Semaphore Licensing – Brialle Skateboarding’s global licensing agent – this demand was fueled by the brand’s YouTube channel and its more than 5.6 million subscribers.
Braille Skateboarding has also secured its first international retailer in Smyths Toys, who has brought the brand to the UK market. Projections currently show that by the end of 2020, close to one million finger boards will have been shipped to retailers.
Energised by the success of its debut toy line, Braille Skateboarding has now outlined plans to develop a lifestyle brand roll-out around the name, taking the brand into footwear with the development of a new range of skate shoes, taking the brand to wider audiences around the world.
“We are ramping up to bring unique products to shelves globally on behalf of Braille Skateboarding,” said Michael Bienstock, founder and CEO, Semaphore Licensing. “We join Aaron in his mission to ensure the entire world knows what a Braille board is.”