Basic Fun has taken sponsorship of a new podcast series produced by the co host of the hit CBeebies series, The Baby Club, Nigel Clarke. Called Dadvengers, the parenting podcast will see an initial run of 20 episodes feature branded K’Nex and Tonka messages at intervals throughout.
The Podcast, designed to engage with parents and discuss a variety of parenting subjects will feature a celebrity dad guest in each episode, including an England Rugby player, a Strictly Come Dancing winner, a boyband singer, and a CBeebies favourite.
Launching on October 15th, Clarke’s aim is to capitalise on his UK celebrity Dad influencer status. Clarke already hosts weekly live Dad chats on Instagram and is watched by millions of households across the UK daily, whether on TV or on social media, where videos with Clarke and his children have racked up millions of views.
The presenter now wants to leverage his relationships with parents across the UK to connect with dads and mums who need support, inspiration and guidance on their parenting journey via the Podcast.
The Podcast will be available on all Podcast platforms and will be promoted by Nigel’s Dadvengers website and social channels. Dadvengers is the first Dad support network hosted and driven by a UK celebrity Dad.
“More and more Dad’s want to be involved in their children’s development but feel it is difficult to find guidance and support. As a hands-on dad myself, I want to help create an aspirational image of fatherhood through a variety of guests and their own journey through parenthood,” said Clarke. “So let’s talk, let’s laugh, and let’s share the things we find difficult, and become the type of dads we really want to be.”
Holly Lackey, marketing director at Basic Fun, added: “We are delighted to be involved with Nigel and the opening series of his Dadvengers Podcasts. This new medium has become incredibly popular and provides a superb way to connect with listeners when they are relaxed and enjoying this entertaining content.
“What’s more with one of the nation’s celebrity fathers talking with his guests on the topic of the day, these podcasts have been created specifically with hands-on dads in mind; what better way than to reconnect the listener with a heritage brand of their own childhoods such as Tonka, and a family bonding activity such as K’Nex.”