Rubie’s launches its Raise Your Spirits campaign to encourage a happy, safe, and fun Halloween at home this year

Rubie’s has launched a new campaign called Raise Your Spirits, an initiative that focuses on promoting a happy, safe, and fun Halloween at home this year. The move comes amid current UK restrictions and the impact they have on the ‘traditional’ Halloween celebrations here in the UK.

Working closely with Bristol Novelty, both companies will be actively encouraging consumers and retailers to share creative content about how we can all make a special weekend Halloween ‘one to remember.’

Fran Hales, content and marketing manager, Bristol Novelty, said: “Hollween represents the first big celebration of the year since the outbreak of Covid-19, it’s hugely significant not just for the industry but for the nation. This year in particular is a time for us all to provide collaborative inspiration for making it one hell of a Halloween at home.

“It’s fundamental that we work as an industry together to promote innovative ideas and initiatives to ensure everyone celebrates Halloween whilst keeping safe. At Rubie’s and Bristol Novelty we are partnering up with our shared message to raise spirits (both mentally and maybe a drink or two) in the build up and over the Halloween weekend in particular.

“Our site www.rubiesuk.com/raise-your-spirits is the perfect platform for games, decorations and creepy creations, to really get the creative juices oozing.

“Our campaign has been built around the consumer but also compliments our world leading range of licensed costumes and accessories, making Rubie’s and Bristol Novelty the home of raising spirits this Halloween.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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