Kids, youth and family research unit Giraffe Insights awarded 2020 Confirmit Achievement

The kids, youth, and family specialist research agency, Giraffe Insights, has been awarded a 2020 Confirmit Achievement in Insight and Research Award in the Project and Innovation category in recognition of the firm’s success in market research and insight practices.

Giraffe Insights is known for conducting research for brands across the world with children, youths, and family audiences and, in response to a growing need within the children’s marketing space, launched in 2018  ‘Kids and the Screen: Changing the Channel’. The initiative was launched to help the industry better understand the reality of kids’ video consumption across both linear and online.

Now in its third year, the AIR Awards celebrates Confirmit clients committed to driving business success by unlocking powerful insights. Receiving a Confirmit AIR Award demonstrates Giraffe Insight’s ability to break down the barriers and transform complex data into actionable insights that enables their clients to fuel action.

Giraffe Insights earned the Confirmit AIR Award based on its ability to provide unique and innovative insight that not only fuels industry knowledge but provides bespoke and engaging output to impact individual business strategy and performance.

Maxine Fox, managing director at Giraffe Insights, said: “We are thrilled to receive the Confirmit AIR Award for our commitment to delivering insight that drives business performance and innovation. We are passionate about giving younger audiences, often an under-serviced demographic, the attention they deserve and providing our clients with strategic insights not currently available anywhere else.

“We are extremely proud of the innovative and engaging way in which these insights are brought to life, through our tailored and interactive dashboard, designed and implemented by our talented Senior Insight Executive, Navdeep Snotra.”

Kyle Ferguson, CEO of Confirmit. said: “We’re delighted to recognize Giraffe Insights as a 2020 Confirmit AIR Award winner for its excellence in delivering critical insights to its clients, combining effective data collection capabilities with actionable and inspiring data interpretation is central to enabling MR businesses to deliver value to their clients.

“We are proud to partner with Giraffe Insight as they continue to make this combination possible and drive the future of the MR market forward.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

WiT elects nine members to its board of directors

Women in Toys, Licensing & Entertainment (WiT), a global nonprofit organisation and the industry’s preeminent …