The LEGO Group has unveiled its latest installation in the form of a 13-foot globe that showcases LEGO builds from families across the world, as part of the toy maker’s Rebuild the World initiative.
The globe is on display at LEGO House in Billund, Denmark, and boasts over 350,000 LEGO bricks and elements. The installation took 2,700 hours to build and makes use of LEGO creations sent in from all over the world. It has been created as a joyful symbol of hope and positivity amid the current pandemic situation.
Children’s creations are displayed in five categories: nature, vehicles, fantasy creatures, objects and places with examples including Farming Hope (a sustainably powered farm with crops), Mobile Corn Man (a veg patch that moves to provide kids with instant carrots and corn deliveries), a Magical Owlicorn (a mysterious, blue horned creature) and Dream Hospital Treehouse (bringing joy to children in hospital with a built-in doughnut bar).
Families worldwide can still contribute their own LEGO creations on a digital version of the globe by submitting them at lego.com/rebuild-the-world. People can also explore the stories behind some of the builds on the website, including amusing insights into kids’ creative process.
The installation follows new research from the LEGO Group that shows children want more family playtime and that parents saw play as providing a vital role in keeping the whole family entertained during the COVID-19 pandemic. 94 per cent of parents globally also believe that play helps develop creative skills, with resilience viewed as one of the most important skills for kids to learn for their future success.
Julia Goldin, chief marketing officer, EVP, the LEGO Group, said: “The LEGO System in Play has long been the ultimate platform for playful expression, unlocking kids’ endless creativity and inspiring a constant cycle of building, unbuilding and rebuilding.
“We are delighted about the positive impact LEGO play had on kids’ creativity and families’ wellbeing this year and we hope the world is as inspired by their lockdown creations as we are.”
Libor Udržal, LEGO Model Specialist, who was involved with the creation of the installation, added: “This project really emphasised the magic of LEGO play for me. It has been inspiring to recreate children’s creations and hear the diverse thought processes and influences behind each piece we’ve re-built. I’ve been a Model Builder for 20 years now and yet they’ve taught me new methods of building, their creativity knows no end.”
The installation will be showcased at LEGO House from October 6th to November 6th.