Flair Just Play has signed a high impact sponsorship deal with Nickelodeon for this year’s Best of Slimefest show that will place the firm’s Hairdorables front and centre of the show’s coverage next month. The move comes as the latest in Flair’s 2020 marketing drive for the brand.
This year’s Slimefest is to be a best of TV only extravaganza, with the premiere taking place on Friday November, 13th. With coverage across Nickelodeon and also the FTA Channel 5, the show will be available to more kids than ever before and will include popular talent such as Diversity’s Jordan and Perri, X Factor’s Max and Harvey, and Holly H of TikTok fame.
Sponsoring the Nickelodeon show for the second year running, Hairdorables will feature in a series of TV idents that will be seen throughout the coverage on Friday, November 13th; together with all repeats during the last quarter of the year.
In addition, a 30” competition TV spot will be shown in the run up to the event driving to the co-branded competition page on nick.co.uk . Bespoke creatives will be used throughout that shows off the latest Season Five Hairdorables.
Charlotte Rodgers, marketing manager, Flair Just Play brands, said: “This high profile online and TV event will be just part of an already strong Hairdorables and Hairmazing marketing activation plan for A/W 2020 with TV, digital and influencer activity across all three key launches of Longest Hair, Prom Perfect and Season 5 Hair Art collection.
“The Hairdorables girls are always keen to dress up and party so we are delighted to be involved with such a high-profile event. It promises to be a whole lot of fun for all.”