Harry Potter Hogwarts Castle puzzle takes Bloggers Choice as BlogOn Toy Awards reveals 2020 winners

University Games’ Harry Potter Hogwarts Castle 3D Puzzle has taken home the Blogger Choice Award for 2020, a choice reflective of the boom the puzzles market that has seen since the UK was subjected to lockdown restriction this year. The award was given at this year’s BlogOn Toy Awards, which this year, revealed its 2020 winners via a special, virtual event.

The win for University Games marks the first time that a puzzle has been handed the Bloggers Choice award, signalling a the current shift in consumer mindset towards desirable play patterns and trends for 2020.

University Games was among the 16 winning companies revealed at the fourth annual BlogOn Toy Awards this year, an event that turned all virtual as it played host to live demonstrations of over 200 entries across the awards’ categories. Streamed to parent influencers around the UK, the BlogOn team was live for two hours for the grand unveiling of this year’s winners.

The BlogOn Toy Awards team has billed the all-virtual event a success that witnessed more votes come in across all product categories ‘than ever before,’ citing the virtual format as a means of reaching a larger audience for the event.

This year’s winners of the BlogOn Toy Awards are:

Adult Games

1st – FRIENDS Trivia Game: The One with the Apartment Bet, Spin Master – £14.99

2nd – Escape Room The Game 2, Vivid – £22.99

2nd – Atmosfear, HGL – £29.99

2nd – Back to the Future: Dice Through Time, Ravensburger – £24.99

3rd – Disney Villainous: Perfectly Wretched, Ravensburger – £24.99


Baby and Toddler

1st – Tweet Beats, John Adams Leisure Ltd – £19.99

2nd – Halilit Baby’s First Birthday Band, Halilit – £22.49

3rd – Mini Moon Take to Play Gym, Taf Toys – £39.99



1st – Gingerbread House 3D Puzzle, Ravensburger – £24.99

2nd – Christmas Plasticine Advent Calendar, University Games and The Lagoon Group – £18.00

3rd – The Gruffalo’s Child Musical Advent Calendar, Danilo – £24.99



1st – Harry Potter Magical Capsules, Yume Toys (distributed by KAP Toys) – £9.99

2nd – Tangle Pets, HGL/Tobar – £4.99

3rd – HEXBUG JunkBots, HEXBUG – £9.99

3rd – Blume Rainbow Sparkle, Skyrocket – £24.99



1st – GraviTrax Pro Vertical Starter Set, Ravensburger – £64.99

2nd – Geomag Confetti 88 Pieces, Geomag – £59.99

3rd – Kid Knex Budding Builder set, Basic Fun – £29.99



1st – Little Brian Giant Paint Stick, Trends UK – £19.99

2nd – Fairytales & Legends Pillowcase, eatsleepdoodle – £14.95

3rd – Rainbow Craft Kit, Kid Made Modern (distributed by KAP Toys)- £19.99



1st – Science 4 You Green Science, Vivid – £19.99

2nd – EUGY – Meerkat, Dodoland (distributed by Brainstorm Ltd) – £7.99

2nd – BBC Earth Baby Giraffe Calf Soft Toy, Posh Paws – £16.99

3rd – Geomag Classic – 60 pcs – 100% Recycled Plastic, Geomag – £36.00



1st – Discovery #Mindblown Planetarium Projector, Redlands Distribution – £24.99

2nd – Magicube Word Building, Geomag – £49.99

2nd – Meccano Advanced Machines, Spin Master – £59.99

3rd – Kids First Robot Factory, Thames & Kosmos – £25.00

3rd – Rainbow Pebbles, Edx Education – £25.99


Family Games

1st – Fill Your Pants Board Game, TOMY / Drumond Park – £16.99

2nd – Snappy Shark Game, HGL/Tobar – £24.99

3rd – Harry Potter Wizarding Quiz, TOMY – £29.99

3rd – Dobble Gruffalo, Asmodee UK – £12.99



1st – Sylvanian Families Adventure Tree House, Epoch – £54.99

2nd – Smoby Supermarket, Simba Smoby Toys UK – £74.99

3rd – Pokemon Carry Case Playset, Character Options – £39.99


Interactive and Tech

1st – Present Pets, Spin Master – £54.99

2nd – HEXBUG nano Flash Playground Set, HEXBUG – £24.99

3rd – HEXBUG Dragon, HEXBUG – £19.99



1st – Harry Potter Magical Capsules, Yume Toys (distributed by KAP Toys)- £9.99

2nd – Peppa Pig Grow & Play, Interplay UK – £9.99

3rd – Nadiya Bake me a Story Deluxe Baking Set, Wilton Bradley – £24.99



1st – Nerf BUNKR Battle Cube, Trends UK – £20.00

2nd – Clever Trike, KAP TOYS – £69.99

3rd – Unicorn Light Up Scooter, HGL/Ozbozz – £29.99


Plush and Dolls

1st – Dogs Trust Classic Pound Puppies, Basic Fun – £19.99

2nd – BBC Earth Baby Snow Leopard Soft Toy Animals, Posh Paws International – £16.99

3rd – Luvabella Meal time magic, Spin Master – £64.99



1st – Harry Potter Hogwarts Castle 3D Puzzle, University Games – £29.95

2nd – The Snail and the Whale, My First Floor Puzzle, Ravensburger – £8.99

3rd – Carnovsky Jungle Jigsaw Puzzle, Ginger Fox – £15.00



1st – BRIO Smart Tech Sound Action Tunnel Circle Set, BRIO – £69.99

2nd – Peppa World of Wooden Toys Range, Character Options – £19.99

3rd – Very Hungry Caterpillar & Friends Wooden Blocks, Rainbow Designs – £18.99


Bloggers Choice Award – Harry Potter Hogwarts Castle 3D Puzzle, University Games – £29.95

Laura Seaton, BlogOn Toy Awards founder, commented: “2020 meant that we had to adapt and change the way we normally host the awards. Eventually we decided to live stream them. 

“This format allowed us to spotlight each of the individual entries and gave the influencers a better insight into the value for money and quality of each product. This in turn provided some surprising winners beating many of the top toys listed elsewhere.

“Having a puzzle win the overall Bloggers Choice award was a real surprise and showcasing how it was built meant that the influencers were really able to grasp how brilliant the product was, something not always obvious from the box.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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