Panini launches a brace of licensing moves including latest Fortnite collection and new Brand Licensing platform

The trading cards and collectable stickers specialist Panini looks to be striking hard at the licensing space this season, with the launch of not only its latest Fortnite sticker collection but a new Brand Licensing platform that will showcase the brand’s efforts in the licensed consumer products space.

In the run up to next week’s Festival of Licensing, Panini has detailed the launch of the online b2b platform, Panini Brand Licensing, where the company will now host a showcase of the portfolio of consumer products developed under the Panini license, as well as its key collaborations.

“The showcase-website, which offers an overview of the main partnerships made by Panini over the years, aims to create a stable and direct contact between the brand and the companies operating in the licensing industry,” said the sticker and collectables company in a press release. 

“It allows you to get creative ideas on the assets and brands available through the licensed products.”

The Panini Brand Licensing platform will be hosted at https://licensingout.paninigroup.com/ where visitors can learn more about getting involved with the company’s ongoing licensing efforts.

Meanwhile, the firm is continuing to deliver key IP to consumers and Panini fans alike this season with the launch of its official Fortnite Black Frame series sticker collection.

Through the range, Panini aims to bring the action of the Epic Games massively multiplayer title to the page with a series of 368 stickers, including 240 special stickers, to collect and swap. Fortnite fans can begin their collection with a starter pack, which includes an album and 26 stickers priced at £3.99.

Fortnite continues to remain a favourite online gaming title in which players are pitted against each other in a battle royale scenario. Recent months and years have seen Fortnite evovle its concept to offer in-game experiences such as concerts and film screenings.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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