Amazon reveals its own top toys for Christmas 2020 list

Robert Hutchins 1st October 2020 Retail 9,545 Views

Amazon has revealed its own top toys for Christmas, joining the raft of retailers to handpick their choice of predicted best-sellers this festive season. Selected by a team of Amazon toy experts, this year’s list takes inspiration from cult TV, movies, and video game characters, alongside unboxing trends and tech-centric new launches for 2020.

Classic and retro brands feature heavily in the online giant’s selection this year, highlighting the popularity of the iconic Barbie toy brand from Mattel, and the timeless appeal of Back to the Future and Super Mario, alongside top toy lists favourites Star Wars and of course, LEGO.

In fact, Amazon points out that Star Wars continues to be among the top searched keywords for toys on its UK platform, and suggests that ‘kids can’t get enough of the Disney+ original series, Star Wars The Mandalorian. It’s to that end that Star Wars The Mandalorian Bounty Hunter Transport Starship has been listed as a potential best-seller this year, available exclusively on Amazon.co.uk.

The Child Animatronic Edition AKA Baby Yoda also takes a top for most lovable character.

Meanwhile, the VTech Kidizoom in red is another Amazon exclusive. A child friendly camera that includes video editing, the HD camera comes with 20 virtual backgrounds, and includes six games.

“We know Christmas is going to be a little different this year, and at Amazon, we are doing everything we can to bring the magic of the festive season to our customers,” said Naman Agarwal, head of vendor management for toys at Amazon.co.uk.

“The joy of being with friends and family, in person or virtually, will be the greatest gift of all, and we’re predicting that the bestselling toys will be those that can bring people together. No matter the celebration, we are making a big effort to deliver smiles and make Christmas extra special.”

Amazon’s full list of top toys for Christmas 2020 is:

The Barbie Fresh ‘n’ Fun Food Truck – Mattel

LOL Surprise OMG Remix Plane – MGA Entertainment