Toy Industries of Europe reveals the winners of its 2020 Play For Change Awards

Toy Industries of Europe has revealed the winners of its 2020 Play For Change Awards, its inaugural awards that focusing on the recognition of toys and practices that help children confidently navigate the world with respect for themselves, others and for the planet.

Whittled down from a long list of entrants and the final shortlist announced last week, awards have now been given for innovation across three categories: empowerment, environmental sustainability, and future skills. The winners were revealed in a video released by TIE this morning (Wednesday, September 30th).

The winners of the 2020 Play For Change Awards are:

Empowerment category
Recognising activities and toys that break boundaries based on outdated ‘norms’ of social status, ability, sex, race or religion:

Gold Award winner: Mattel for The Barbie Empowerment Project

Silver Award winner: Twin Science and Robotics for the Twin Science Kit for the Visually Impaired

Bronze Award winner: Mattel for Creatable World

Environmental Sustainability category
For initiatives and/or toys that educate about sustainability or deploy environmentally sustainable practices.

Gold Award winner: Hasbro for the Hasbro Recycling Project

Silver Award winner: Dantoy for BIO toys

Joint Bronze Award winners: Clementoni for the Sequence Puzzle and Allingham Games with The Good Life

Future Skills category
Recognising an initiative or product that prepares children for tomorrow’s world.

Gold Award winner: Learning Resources for Artie 3000TM

Silver Award winner: Chicco Artsana for Adventure Airlines

Bronze Award winner: Geomag for Skyline New York


Each award category had a dedicated, independent jury that represented a broad spectrum – disability rights, sustainability, education and play specialists, toy industry experts and more.

2020 marks the inaugural year of the Play For Change Awards.

Catherine Van Reeth, director general of TIE, said: “We want the Play For Change Awards to become an annual celebration, driving further innovation and change within our industry. As the initiative gets better known and more established, our aim is that a Play for Change award becomes something to aspire to: a recognizable sign of achievement in creating toys for a better world.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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