Fortnite publisher Epic Games acquires kidtech pioneers SuperAwesome in move ‘to make the internet safer for kids’

Epic Games, the publisher behind the video gaming sensation Fortnite, has acquired the pioneers of the ‘kidtech’ market, SuperAwesome in a move that will see the two build a wide range of kid-safe services. SuperAwesome is recognised around the world as a leading developer of tools to create safer digital experiences for younger audiences.

SuperAwesome’s Kids Web Services (KWS) platform is a parental consent management toolkit that makes it easier for developers to build experiences for users of all ages. Today the SuperAwesome products and services are GDPR compliant and have been certified through the KidSAFE and ESRB COPPA Safe Harbor programs.

As well as this, with AwesomeAds, developers can offer kid-safe monetization inside their products.

Already trusted by some of the leading names in children’s entertainment, including LEGO, NBC Universal, and Hasbro, SuperAwesome powers safe digital engagement for more than 500,000,000 kids every month, across thousands of apps, games and services.

The firm has stated that it will remain committed to supporting existing customers, but will partner with Epic Games to further its own mission to make the internet a safer place for kids.

“More kids interact online than ever before and now is the time to double down on their safety. SuperAwesome is the company developers want to work with to make better online content for kids,” said Tim Sweeney, founder and CEO of Epic Games.

“We share the belief that digital experiences are better when you go the extra mile to respect privacy and we’re thrilled to invest in this future alongside the talented SuperAwesome team.”

Dylan Collins, co-founder and CEO of SuperAwesome, added: “The internet was never designed for kids so we started SuperAwesome to make it as easy as possible to enable safe, privacy-driven digital experiences for children everywhere.

“Partnering with Epic Games gives us the opportunity to deliver that promise on a scale which simply wouldn’t have been possible on our own. We’re proud and excited to be working together to make the internet safer for kids.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Tickets for Spielwarenmesse to be released on 17 November

The world’s leading trade fair for toys is back, and will be opening its doors …