Spin Master lifts the lid on Present Puppies, a surprise toy that unboxes itself

Spin Master has lifted the lid on its newest toy brand, Present Pets Puppies, a range of interactive pets that actually unbox themselves – taking the current toy trend to a whole new level. Anticipation is building for the line that has already been tipped as one of the top 25 toys this Christmas in the US.

Present Pets Puppies are revealed when a child pulls the oversized gift tag on each toy’s box, a movement that sparks the pup inside to bark and paw its way out. After the initial build-up, the front of the box will topple down, revealing a new puppy.

Present Pets Puppies offers two themes to choose from in Fancy Pups and Glitter Pups. Launched in the US, quantities have been limited in order to drive pre-order sales on numerous online retail platforms, including Walmart, Target, and Amazon.

“We cannot wait to surprise the whole family with the magical experience of unboxing their very own Present Pet puppy,” said Jean Gomez, Spin Master’s VP marketing and global business unit lead. “It’s a dream come true for children to unwrap a surprise puppy, and we are delighted to bring that joy to families this holiday season. We hope to see lots of exciting reactions when children open their Present Pets toys.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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