Smyths Toys launches its winter catalogue with new Kids TV and YouTube video campaign

The new Smyths Toys winter catalogue is landing in stores across the UK from today, boasting 300 pages of product showcasing and inspiration for this Christmas shopping season.

To launch the catalogue, the toy retail giant has partnered with Mattel to produce a new video campaign, landing on Kids TV and YouTube from Friday, September 25th and targeting upwards of 5 million viewers. Smyths is also implementing an online digital takeover in support of the catalogue.

A press release from the retailer, reads:

“The brand new Smyths Toys winter catalogue is out on Friday the 25th September, and a world of toys is waiting inside. You can pick up your free copy in all stores across the UK. Grab a cup of tea, put the feet up and let the kids’ imaginations go wild through 300 pages of inspiration for this Christmas. 

“Smyths Toys Superstores offers the best possible selection of toys, outdoor, video games and baby products for Christmas 2020. From Batman and Pikachu to Fisher-Price, Barbie and Polly Pocket, the list goes on. Catering for all ages, you’re sure to find something for everyone with thousands of products to choose from, including all the top brands at the most competitive prices.  

“We are supporting the catalogue launch with some super savings this week across a wide range of toys. We have partnered with Mattel on our new video campaign which will launch on Kids TV and YouTube targeting 5 million views from Friday and a digital takeover online.”

Watch the full video below:

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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