Thames & Kosmos has welcomed a new creative and versatile building system to the fold in the form of CREATTO, a kit that allows children to design and construct their own illuminated, three-dimensional characters.
Aimed at kids aged six and upwards, CREATTO made its first appearance at London Toy Fair this year where, according to Thames & Kosmos’ sales director, Jo Drage, it “created a buzz among trade customers” very early on. The new launch has now arrived in time to hit the Christmas trade.
With CREATTO, children and adults alike can design and construct illuminated, three-dimensional creations. The kit includes flexible and durable interlocking plastic tiles and a string of LED lights that uses can piece together to make animals, decorations, or their own custom creations without the need of any additional materials.
The range kicks off with the Moonlight Elephant Safari and Magical Moose for those aged six and upwards which retail at £10. Starlight Kitty & Cutie Crew, retailing at £20 and a Shimmer Shark & Ocean Pals and Sparkle Unicorn & Friends sets complete the line up for those more experienced builders aged from nine upwards. These kits retail at £30.
“We’ve had such great feedback from our end users and independent toy shops alike who all love the versatility of the kits and the sparkle they will add to homes during the darker autumn and winter months,” added Drage.
“The kits are different to our usual educational range and so I have to admit to being a bit anxious about how the trade would react to our new offering, but the gamble paid off, and pre-orders have been coming in fast.”