Kids’ audio platform Yoto launches new Phonics pack to assist early learners with speech

The children’s audio platform, Yoto has detailed the launch of its new Phonics pack, a new range that has been designed to assist early learners enhance their speech, listening and reading skills at home.

Phonics involves the relationship between sounds and their spellings. The goal of phonics instruction is to teach students the most common sound-spelling relationships so that they can decode, or sound out, words. This decoding ability is a crucial element in reading success.

The launch comes as reports hit the media that attendance in education and early years setting has dropped to as low as 0.6 per cent throughout the coronavirus pandemic, citing that home-learning ‘has never been more important, particularly for young children.’

Starting with phase one, the Yoto phonics cards are designed based on the government’s official ‘Letters and Sounds’ phonics programme, to support pre-school children (aged two to five) as they start to develop their reading skills. They help children develop their speaking and listening skills through seven activities that introduce them to fundamental phonics concepts: environmental sounds, instrumental sounds, patterns/rhythm, rhyming words, alliteration, vocal sounds and oral blending/segmenting; all of which are the building blocks of reading.

The cards can be activated easily on Yoto Player; a connected speaker designed to safely give children full control over their listening, by entertaining and educating them while reducing screen-time.

Ben Drury, CEO and co-founder of Yoto, said: “Learning and development are vital components for a healthy childhood, and ultimately map out the future abilities and possibilities for any individual.

“The unfortunate arrival of COVID-19 has at times left parents – including me – with very limited access to teachers and tools to develop these skills, which for many I’m sure had led to a feeling of frustration. At Yoto, we want to alleviate this by providing educational and fun content that young learners can engage with and enjoy at home with their loved ones.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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