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Amazon launches Climate Pledge Friendly label to encourage sellers to create sustainable products

The online giant, Amazon, has launched a new Climate Pledge Friendly label in a move that aims to encourage its sellers to create sustainable products. The initiative has been dubbed as a major step forward in the campaign for better sustainability steps at retail.

According to a report from Charged, more than 25,000 products in categories spanning fashion, electronics, beauty, grocery and household will be awarded Amazon’s new Climate Pledge Friendly label from today. The move forms part of the platform’s pledge to become net carbon neutral by 2040.

“With 18 external certification programs and our own Compact by Design certification, we’re incentivizing selling partners to create sustainable products that help protect the planet for future generations,” Amazon chief executive Jeff Bezos said.

Last year, Amazon made clear its intentions to step up its own efforts in the sustainability movement, including the launch of a $2 billion venture capital Climate Pledge Fund to invest in companies across the industry which can help it to reduce its own large carbon footprint.

Alongside the announcement of the capital fund, Bezos said that the company was dramatically ramping up efforts to reduce carbon emissions by pledging to use 100 per cent renewable energy by 2030, coming in at five years ahead of its original commitment.

The Climate Pledge Friendly initiative supports Amazon’s commitment to reach the Paris Agreement ten years early and be net zero carbon by 2040. The company has already committed to reaching 100 per cent renewable energy by 2025, ordered over 100,000 fully-electric delivery vehicles, and plans to invest $100 million in reforestation projects around the world.

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