Eyes right – yep, if you’re reading this on your desktop device then that moving image right there in the corner, that’s the digital September/October edition of ToyNews all ready for you to read online, on your desktop or mobile device by clicking here. (If you’re currently on you’re mobile, don’t panic, you can access it simply by scrolling to the bottom of this edit).
After six long months away from print, we have made our return to the scene feeling fresh and ready to lay it on thick and fast with the exclusive – as ever – content, in the form of news analysis, features exploring the latest industry shaping trends happening right now, interviews with the industry’s biggest companies, and opinion pieces from across the market.
The time away from print has given us here at ToyNews a moment to reflect, and – to pinch the sentiments of Becky Ottery, owner of Eclectic Games (whose interview you’ll find in this new issue) make a virtue of necessity. We stepped back, and in doing so, have come back with a new perspective (as well as a new layout and page size, you may notice).
In this issue, ToyNews not only looks at the high street retail scene as it makes its approach to the Christmas shopping season to ask, just what will the festive season look like this year, we also closely analyse some of the key trends to have emerged from the UK’s lockdown and ask, how will these shape the future of the toy industry from here?
It’s why, in this issue of ToyNews, you’ll find an emphasis on the eco/sustainability movement, as well as the emergence of Outdoor Learning and the potential that the toy industry can find within it, as well as a look at the Games & Puzzles market, a sector that can take a bow for keeping UK families sane for the duration of lockdown.
With Brand Licensing Europe taking on an all-virtual format this year under the Festival of Licensing banner, we talk to Anna Knight about what we can all expect from this new, globally spanning platform celebrating a whole season of licensing this year, before talking exclusively to Hasbro’s head of global licensing, Marianne James about what the toy maker turned international children’s entertainment powerhouse has planned now it has the Entertainment One portfolio nestled nicely under its wings.
Read all of this and more in the new issue of ToyNews here or by clicking through below: