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Hasbro taps into ’80s nostalgia as it crowdfunds the relaunch of HeroQuest

Hasbro is looking to resurrect the popular fantasy, role-playing game of the 1980s, HeroQuest, by turning to its legions of fans to help crowdfund the project via the global toy maker’s own crowdfunding platform, HasLab.

The game, a reboot of the 1989 tabletop originally developed in a partnership between Milton Bradley and Games Workshop, will be marketed under Avalon Hill, a subsidiary of Hasbro and a leading brand in tabletop and strategy games. The solo Hasbro project will feature new art, premium miniature figures and exclusive quest books.

Tapping firmly into the fandom that surrounds the title, Hasbro will be offering a detailed first look at the rebooted HeroQuest game via its virtual consumer event, Hasbro PulseCon, an online gathering that gives fans unprecedented access to their favourite Hasbro brands. Hasbro PulseCon will host a panel exclusively for the relaunch of the game.

The panel will feature members of the Avalon Hill Brand and Design Team, as well as two special guests: actor, director, writer, producer and HeroQuest fan, Joe Manganiello and the lead designer of the original HeroQuest, Steve Baker.

Fans will be able to tune-in to the panel on Hasbro Pulse YouTube on Friday, September 25.

“There’s a powerful nostalgia that surrounds HeroQuest, and a gameplay experience that is back in style, making it the perfect time to bring back this epic brand,” said Jeff Anderson, senior vice president and general manager, Hasbro Gaming. “HasLab creates the perfect avenue to deliver something directly to the fans and makes the community an integral part of the relaunch.”

HasLab is a Hasbro Pulse crowdfunding platform that aims to put dream products into the hands of fans. With fan support, the goal is to make products of varying price points and scale that are highly coveted items fans have been clamoring for, which now includes HeroQuest.

The toymaker is looking to hit a total of $1million in crowdfunding in support of the HeroQuest project, and, with 44 days remaining of the campaign being live, has already reached over $800,000.

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