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Craft Buddy is ramping up its UK retail partnership with Norton PR campaign

The arts, crafts, and hobby specialist, Craft Buddy is ramping up awareness for its popular Crystal Art brand ranges through a new targeted B2B campaign for 2020 and 2021. Already firmly placed within toy, gift, and hobby markets across Europe, Craft Buddy is looking to expand the Crystal Art brand offering and retailer partnership opportunities across the UK.

Forever Flowerz is a line that continues to deliver for the company within the senior crafters market, offering a unique and cost-effective way to create realistic flowers with a host of intricate and beautifully designed kits.  

Key suppliers of London Zoo, Whipsnade Zoo and The Range among other specialist outlets, Craft Buddy has a huge presence and following on home shopping channels across Europe through QVC and Create and Craft TV. 

“2020 sees Craft Buddy making a huge statement within the UK Arts and Crafts market as we prepare to announce key license acquisitions which will open up a raft of retailer opportunities for our Crystal Art brand and beyond,” said Gary Wadwahni, co-director at Craft Buddy Ltd.

In its move to expand it retailer partnerships across the UK and ramp up its campaign activity, Craft Buddy has turned to Norton PR.

“Working in partnership with Norton PR and utilising their strengths within the UK toy trade and licensing industries, we plan to grow our range offering across our focus brands with some very exciting developments planned for 2020 and looking ahead to 2021,” added Wadwahni.

Tony Norton, CEO of Norton PR, added: “Craft Buddy has seen its ranges grow year on year, especially during lockdown when demand for Art and Craft products went through the roof. The license partnerships they have confirmed for 2020 and beyond will propel them into retail channels which until now have been out of reach. We are excited to be working alongside them during this time of growth and innovation for the company.”

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