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Schleich builds global platform for Horse Club with new digital content

Schleich is expanding the digital offering of its popular Horse Club brand this month as part of the toy maker’s ongoing efforts to maximise its exposure across different platforms and complement the brand’s more traditional play patterns.

The firm has officially launched a new mission package for its Horse Club app which invites players to discover the Big Horse Show, with five new missions. Horse Club fans are promised hours of fun, helping Hannah and her friends with the preparations, and assisting task of finding a missing foal.

Developed by Blue Ocean, the Horse Club app has become one of the most downloaded games for girls globally. Schleich is confident that the newly released mission package will secure its popularity moving forward.  

With the Big Horse Show play-set now available to buy, players will be able to experience the Big Horse Show both in real life and digitally, giving them the tools to further immerse themselves in the Horse Club world. 

Paul Dearlove, trade marketing manager, Schleich UK, said: “This year, the team has been working really hard on market trends to maximise our exposure across different platforms and reach parents and children more effectively. 

“The upgrade of our Horse Club app is closely aligned with our TV and Digital strategy. We’re also collaborating with high-end influencers and deploying rewarded video ads within gaming apps, running YouTube pre-roll ads, as well as display ads right through until the end of the year.” 

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