Epoch launches new Sylvanian Families campaigns to support indie retailers on the high street this Q4

Epoch Making Toys is updating the loyalty scheme for its flagship brand Sylvanian Families in a move to ramp up its support of its independent retailer network in the run up to the October half term and Christmas shopping period. As part of its efforts, Epoch is launching two in-store promotional campaigns, aimed at boosting sales and driving collectability of the range.

The company has highlighted just how crucial it now is to support local high street retailers is during the current fragile retail climate, and has underlined its own efforts to do so, and encourage shoppers back to the high street, in the run up to the important Q4 period, with in-store POS for all participating stores to accompany its promotional campaigns.

“Sylvanian Families fans will love the excitement and collectability element of the campaigns, encouraging repeat purchases,” said the firm. 

Refreshed reward cards have been sent out to all participating independent retailers, in time for October half term purchases. With every in-store purchase of a Sylvanian Families product worth £20 or more, customers can earn a sticker on their reward card. Once the customer has collected five stickers, they can redeem their card for a free Sylvanian Families product.

Collectors can choose from an improved selection of characters, that now includes the likes of Sweet Raspberry Home, Family Cruising Car, Woolly Alpaca Family, Striped Cat Family or Yellow Labrador Family. Each card already has the first sticker included for free to encourage further collecting.

Epoch Making Toys is also supporting participating independent retailers with a new giveaway promotion, of a free Baby Collectables Blind Bag with every £15 or more spent in store. With three series of Baby Collectables to choose from, fans will love creating their own mini nurseries alongside their purchases.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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