AIS Play-Room names Rosie Marshall its new head of toys and children’s gifts

The former Toys R Us and Boswells Department Store buyer, and toy industry buying expert, Rosie Marshall has taken on the role of head of Play-Room, the toy and children’s gift division of AIS. Marshall’s appointment follows the announcement earlier this year that long-standing director, Miles Penhallow is to take early retirement at the end of this month.

Marshall has worked closely with the Play-Room team as part of its Member Retail Strategy committee, a working partnership that was facilitated by her role with Boswells Department Store in Oxford, a store that have been a member of AIS for a number of years before it closed in spring 2020.

A press release announcing the appointment of Marshall to the role states that she joins the firm with the ‘full support of its current chair, Su Gill of The Morley Group.’

“I am looking forward to contributing to the success of Play-Room and continuing the good work that Miles has instilled into it over the last 12 years since its conception,” said Marshall. “With the support of both Aimee and Faz, we aim to continue to give our membership the support they need.”

The exiting head of toys and children’s gifts, Penhallow, announced his plans on an early retirement by the end of this month back in June. In a statement issued to ToyNews, Penhallow said he will be taking his leave of the business and the industry in order to manage a small property portfolio and pursue other personal interests.

“Although the past few months have been challenging for both members and suppliers, I believe that AIS is well placed to prosper in the future,” he said. “Following the retirement of our managing director Sheila Cooper, I believe that her replacement, Sue Kemp, will provide the necessary drive, together with an enthusiastic team of employees and a solid membership.

“I will miss the interaction with both members and suppliers, but believe that the successful blueprint that we created for play-room when formed in 2008 will continue to evolve to the benefit of our members under new leadership.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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