Home / Licensing / LEGO details new partnerships that support racial equality

LEGO details new partnerships that support racial equality

LEGO has introduced a slate of new partners as it moves towards a commitment it made in June this year ‘to stand together with the Black community’ against racism and inequality. Over the summer, the Danish toy maker also stated it would donate to organisations dedicated to supporting Black children and educating all children about racial inequality.

The company has now detailed the partner organisations it is taking the next steps forward with, including SEO (Sponsors for Educational Opportunity), EmbraceRace, The Brotherhood/SisterSol, and Year Up. LEGO will not only be offering financial support to these groups, but will extend its resources, expertise, and platforms to aid in these partnerships.

The pledge will include mentorship and counsel to students near the LEGO Group’s offices in Connnecticut and other cities.

SEO is a free, eight-year academic programme for motivated young people from underserved or underrepresented communities. More than 90 per cent of SEO students graduate from college and, as part of the SEO network, receive help with internships and career training.

EmbraceRace is a national initiative that supports adults to nurture healthy racial learning in children, with emphasis on the pre-school through middle school years. EmbraceRace provides resources and community to parents, educators, and other adult caregivers who want to model and support critical race thinking and inclusive behavior for the children in their lives. Offerings include children’s book resources, webinars, action guides, blogs and personal stories, curricula, and more.

Meanwhile, The Brotherhood/Sister Sol (Bro/Sis) has, for 25 years, empowered young people to become agents for social change. This grant will expand on programmes that address food insecurity and provide paid internships to high school students and alumni who maintain green spaces (a 6,000 sq/ft Community Garden, Farmer’s Market, and Public Plaza) in Harlem. Each month, their emergency food distribution system provides 80,000 meals to predominantly Black and Latinx families.

Finally, Year Up’s mission is to close the opportunity divide and achieve economic justice for all. Across the US, Year Up ensures that young adults gain the skills, experience, and support to empower them to reach their potential through meaningful careers and higher education. Year Up alumni earn 40 per cent more on average than their peers, just two years after programme completion.

Check Also

Blue’s Clues & You details new UK partners following ‘overwhelming demand for toys and products’

With a master toy line already in the works from the global toy company, Just …