Alpha Group UK is celebrating the success of its Super Charge Your Summer Campaign, an initiative that saw more than 80,000 families from across the nation engage with a variety of interactive activities across the company’s Super Wings Facebook and Instagram social media platforms.
The campaign was launched in the run up to the debut of Super Wings Super-Charge series four now airing on Tiny Pop, and was devised as a means to provide families kept from going abroad this summer with a host of activities to be kept entertained.
Working with a collection of family bloggers, the campaign offered light relief for those who had seen their original holiday plans thrown into the air. Inspired by the hit pre-school show, activities included going on an adventure, paper airplane races, learning to say hello in different languages, and a full variety of hands-on activities, as part of a drive to encourage families to keep active and create new adventures.
Throughout the campaign, parents shared images of their Super-Charged Summers for a chance to win a collection of Super Wings toys and a £100 gift voucher from retail partner Smyths Toys.
The campaign also complemented the brand’s involvement with the Department of Education’s Hungry Little Minds initiative. Signature Publishing’s Super Wings magazine is actively encouraging children and parents to play together and engage in the different activities, reflecting a continued commitment from Alpha Group UK to unite families through learning and play.
Kerry Tarrant, marketing manager at Alpha Group UK, said: “With lockdown uncertainty thrust upon families, Super-Charge Your Summer was our way of giving back to families and offering them a great way to play together, explore, and learn with free brand assets, games and competitions, prior to schools returning in September.
To see over 80,000 families engage and get involved, was fantastic and a huge testament to the strength of the brand as we launch season four on Tiny Pop and Cartoonito.”
The Super Wings Super-Charge posts are available to view on the Super Wings UK Facebook and Instagram channels with a collection of downloadable free activities in partnership with Signature Publishing available to download from the Alpha Group UK website (https://alphatoysuk.com/downloads/sw/supercharge_your_summer.pdf).