IKEA underlines commitment to child’s play as it joins The Toy Association

The Swedish retailer, IKEA, has highlighted its commitment to the toy space by joining the Toy Association a its newest member. The international brand is now among around 1,000 manufacturers, distributors, and retailers that make up the organisation’s membership.

Work has been ongoing between the US toy industry body, the Toy Association, and IKEA for a number of years, covering issues and committees within the consumer product safety community. The retail giant has been a long-standing member of ICPHSO – the International Consumer Product Health and Safety Organisation) and previously served on its board of directors.

“We are proud to welcome IKEA to The Toy Association family as we continue our work together to ensure the well-being and safety of children around the world,” said Ken Ebeling, executive vice president of strategic development and member services at The Toy Association.

For more than 100 years, Toy Association members have enjoyed a wide range of benefits including programs, events, services, and tools to bring them greater prosperity in the U.S. and overseas.

Throughout the COVID-19 pandemic, the Association advocated for economic relief and funding of government assistance programs; created an online resource to help businesses and retailers navigate the pandemic.

The Association continues to make headway on ongoing issues affecting the toy community and is helping toy sellers and buyers forge ahead via Toy Fair Everywhere, the toy community’s only virtual marketplace.

“As an Association that is committed to fostering growth and prosperity for all members, helping retailers, manufacturers, and others in the toy community succeed and grow in a changing global toy market is our No. 1 priority,” added Ebeling.

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