Zimpli Kids details international distribution plans for its eco-friendly and educational ranges

Zimpli Kids has detailed its plans for the international distribution of its full eco-friendly and educational ranges of products. Over the past couple of years, the firm has been developing ranges specifically for the educational sector, to encourage the use of their products for multi-sensory play in educational environments.

Due to the growing demand for eco-friendly and educational toys, Zimpli has spotted it as an opportunity to rebrand its educational range in preparation for international distribution.  

Head of sensory and education sales at Zimpli Kids, Lyndsey Sample, said: “Our core products; Gelli Play and Slime Play have been used in childcare settings for many years. Perfect for messy play, sensory development, imaginative and experimental play, and lots more. We are excited to branch out and partner with proactive educational distributors worldwide.”

The range is also now fully eco-friendly, using Zimpli Kids’ certified biodegradable powders, paper bags instead of plastic bags plus fully recyclable ‘no frills’ packaging ideal for classrooms.

Zimpli has already achieved international brand awareness of its core products, Gelli Baff and Slime Baff which was fuelled by their viral success of over 8 billion views on YouTube worldwide. This resulted in securing distribution in over 50 countries across the globe, they plan to replicate this with their UK manufactured, educational range. 

Zimpli’s educational selection includes the bestselling, totally unique Eco Gelli Play and Eco Slime Play; turning water into biodegradable Gelli or Slime, plus some exciting new additions; Crackle Play Colours, Sno Play and Fantasy and Dino Play packs. 

Sample added: “The response to the range from educational distributors has been fantastic, we have conference calls booked in every week with international buyers to discuss the range in more detail. The fact the products are unique, certified biodegradable, fully recyclable and UK manufactured – really does tick all the boxes for buyers.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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