MGA Entertainment is celebrating the launch of its LOL Surprise REMIX, the latest evolution for the LOL Surprise franchise that will bring the fashion dolls into the world of music, with a global live streaming event taking place this month.
In preparation for the special event – being hosted on the LOL Surprise YouTube channel on Saturday, September 26 – pre-sale for global retailers kicks off today, ahead of the launch of the new music album that will be dropping online and at retail on September 25.
Fans can visit www.lolsurprise.com beginning today to find free downloadable party activities and the new REMIX dance tutorial!
“This is no ordinary toy launch. L.O.L. Surprise! is a triple threat – for the first time we are launching together an innovative product line that is unlike anything at retail, an original music album that the team developed and the world’s biggest viewing party,” said Isaac Larian, CEO and founder of MGA Entertainment Inc.
“L.O.L. Surprise! is the number one fashion doll because we don’t settle for traditional. We create cultural tsunamis — moments and movements that get fans excited and that break through ‘the ordinary’.”
The L.O.L. Surprise! REMIX Live viewing party will be hosted by Tahani Anderson and is a one-of-a-kind music and dance show. Renowned choreographer, Marvin Brown, orchestrated the dances and state of the art digital scenery, which will be presented in a 360-degree virtual reality experience.
In true L.O.L. Surprise! fashion, we will showcase the ultimate REMIX unboxing which will debut the exciting new product line, including a boombox and record player packaging that really plays music. A full list of L.O.L. Surprise! REMIX products and images are available here.
For the first time ever, L.O.L. Surprise! is releasing a full album of original music! ‘REMIX’ is available to pre-order today and includes all new songs, bringing together five genres – Pop, R&B, Hip Hop, Country, Rock. The album will be available on CD, streaming and download across all platforms and partners on September 25 with the lead single ‘Crew Remix’ already available to listen to now.