The European toy manufacturer, Eolo Toys has entered into an exclusive agency agreement with Anjar & Becker Associates, an international licensor of toys and entertainment properties. Under the agreement, Anjar & Becker will act as the exclusive licensor for products developed out of Eolo’s design studio, ToyZone Trade SL.
Becker Associates will be the exclusive licensor of ToyZone’s new products and brands, some of which are already in the market. The agreement brings the global reach of Anjar & Becker to ToyZone’s strategic expansion of its products and brands around the world.
“Anjar’s over 50 years of success in licensing toys will be an important contributor of our continued growth as a company, extending the reach of our products and brands into new markets,” said Alex Prieto, director of fun of Eolo Toys and general manager at ToyZone Spain.
Patti Becker, CEO of Becker Associates, added: “With our market insight and global reach, we’re confident that ToyZone’s portfolio of exciting proprietary products will generate strong demand from licensees. ToyZone has invested extensively in tooling and quality presentations so these new products can be launched quickly, which is exactly what our customers are looking for. We couldn’t be more excited about the alliance between our companies.