Schleich UK has created a stir at Hamleys’ London store with the arrival of its life sized Golden Lion, a model that has taken pride of place on the iconic store’s third floor in celebration of the firm’s 85th anniversary.
Shoppers who venture to Hamleys in coming months will come face-to-face with the Golden Lion which echoes the introduction of a limited-edition anniversary Golden Lion figure. The special Schleich figure has already been selling fast across selected retailers since its launch in August this year.
The life sized Lion can be seen standing atop a working waterfall and temporarily replaces Hamleys’ popular life-size model of a rare White Tiger, which has become a focal point in the store.
Paul Dearlove, trade marketing manager, Schleich UK, said: “It is great to see this new Hamleys display finally in place. Its placement not only signifies a landmark year for Schleich, but also how we have continued to support our retailers throughout this difficult year.
“Despite the footfall in Central London being down, it’s important that we do our bit to create interest for consumers that make the journey into town. Our lion is certainly worth the visit to this most famous of toy stores.”
Hamleys, alongside other retailers, is also helping Schleich with its anniversary celebration by selling the Golden Lion with its striking golden coat and six colourful brush strokes on its hind that reflect the brand’s hand-painted finish to all its figurines and also the six franchise play worlds in today’s Schleich portfolio.