Mattel’s Hot Wheels reignites partnership with YouTube’s The F2

Hot Wheels has renewed its partnership with the YouTube superstars F2 Freestylers – the hosts of the biggest football YouTube platform in the world – to create a series of head to head challenges that merge football freestyling and the collectable car brand. Mattel first procured the partnership back in 2019.

This year the content has been taken up a notch, with three epic challenges that dial up the excitement and challenger spirit in both Hot Wheels and Football. The F2 built the ultimate Hot Wheels Rube Goldberg Machine, showing a Hot Wheel diecast travel through several obstacles before reaching the end and finishing in a mini goal.

The second challenge sees F2’s Billy take on the challenge ‘Man Vs Hot Wheels diecast’ in a 50m race to see which is the fastest, and finally F2’s Jez demonstrates his football skills while going head to head with a Hot Wheels diecast on a 50m obstacle course race.

Over the past six years, the F2 have built up a global following of over 12 million YouTube subscribers and totalled over 1.5 billion views, making it the largest football channel on YouTube. 

Kelly Philp, UK marketing lead, Mattel, commented: “As the number one toy in the world, Hot Wheels is so much more than just a car. Our partnership with the F2 merges the worlds of football and Hot Wheels, putting Hot Wheels directly where boys are – viewing amazing content online.

“The partnership continues to challenge kids to ignite their challenger spirit, unleashing their creativity, expands their imagination and challenges them to look for new ways to approach obstacles and solve problems.”

Billy Wingrove, The F2, added: “Hot Wheels is an incredible brand and their ethos ‘Challenge Accepted’ is something we live by, so continuing that message through our partnership and bringing the two worlds together to help kids take on challenges with everything they do is really exciting.”

Hot Wheels diecast car is the number one selling toy in the world, having sold 7 billion cars since 1968, with 10 million cars made per week – and 10 Hot Wheels cars are sold every second. 

2019 was the brand’s biggest year of toy sales ever, with fans that span kids right up to adults! For over three generations, Hot Wheels has provided exhilarating vehicle play that challenges kids to develop new skills, while having fun with the most outrageous and innovative cars and track systems.

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