Hasbro details its first virtual convention Hasbro PulseCon to launch this month

Hasbro is launching a two-day convention to give fans unprecedented access to Hasbro brands, music and entertainment, marking a first for the global toymaker as it prepares to host the all-virtual event Hasbro PulseCon later this month.

Taking place on September 25 and 26 this year and running exclusively on the Hasbro Pulse YouTube Channel, the convention will be hosted by SYFY Wire on-air correspondent, writer, and producer Jackie Jennings, and will offer Hasbro fans across the US and Canada access to panels, talent appearances, brand reveals, and more.

Alongside the Entertainment One portfolio, Hasbro PulseCon will also brings fans updates from the world of entertainment, music, and toys. Among the new product reveals will be the likes of Dungeons & Dragons, GI Joe, Magic: The Gathering, Power Rangers, Transformers, as well as premiere partner brands Marvel, Star Wars, and Ghostbusters.

PulseCon will aim to deliver the experience and connection of conventions for free and from the comfort of homes. Highlights from the virtual event will consist of live unboxings, over 50 new product reveals and pre-orders, coveted Hasbro PulseCon exclusive merchandise, livestream panels featuring celebrities and audience Q&A, and surprise experiences.

“To be a part of this new virtual experience that celebrates fan culture and incorporates so many different iconic entertainment properties is truly a thrilling opportunity and I can’t wait for fans to check it out,” said Jackie Jennings, Hasbro PulseCon host.

“We are constantly impressed by our fan community and their unwavering passion for Hasbro brands. The Hasbro Pulse community was built with them in mind, and we’re excited to take fan-first engagement with our Pulse platform even deeper,” said Eric Nyman, chief consumer officer, Hasbro. “We’re looking forward to celebrating the fans, providing community connection at a time where everyone needs it most, and ultimately delivering a peek behind the curtain on their favorite brands in a way only Hasbro can.”

Additional details and scheduling will be announced soon.

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