LEGO and IKEA’s long awaited collaboration ‘devises new way for creative play in the home’

The fruits of a collaboration between IKEA and The LEGO Group have finally been unveiled, as the two brands join forces to launch BYGGLEK, a new storage system featuring LEGO studs and a special LEGO brick set. The collection will be sold in IKEA stores and online from October 1st and is designed to encourage play and infuse more fun into storage.

The launch comes with the strong belief that play makes both the home and the world a better place. IKEA and The LEGO Group now set out to ‘remove barriers to play in daily life,’ while creating a practical yet playful experience that children and adults could enjoy together.

‘In tidying up and reorganizing children’s creative space during playtime, we not only disrupt their play but also their creative expression and growth,’ read a statement from the two companies. ‘Therefore, we wanted to create a storage solution that itself offers a fun playful experience. As the BYGGLEK boxes are equipped with LEGO studs on the top and the front, kids can integrate the storage boxes as part of their LEGO builds.’

Andreas Fredriksson, designer at IKEA of Sweden, said: “At IKEA, we always believe in the power of play. Play lets us explore, experiment, dream and discover. Where adults often see mess, children see a stimulating creative environment, and BYGGLEK will help bridge the gap between these two views to ensure more creative play in homes around the world.

“Plus, the BYGGLEK collection match perfectly with other IKEA products, making it possible to have your children’s creativity becoming a nice and unique piece of decoration at home.”

Rasmus Buch Løgstrup, designer at the LEGO Group, added: “BYGGLEK is more than boxes. It is storage and play intertwined. BYGGLEK provides families with a product range that helps create space for more play in their everyday – fueling creativity, making it possible to have more fun together.

“It’s a possibility to play, display the cool creations and return to it to replay, remake, recreate or start over. BYGGLEK is all about endless possibilities, just like the LEGO System in Play.”

The BYGGLEK range consists of four different products – one set of three small boxes, two sets of bigger boxes and one set of LEGO bricks to kick-start the playful experience.

BYGGLEK can be used with any existing and future LEGO elements, as the studs used on the lid and front are part of the LEGO system in play.

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