Hasbro is celebrating teachers and educators this back to school season with the launch of a new Play-Doh campaign titled Cans of Kindness, a global initiative to recognise and reward teachers that uplift, inspire, and encourage children every day.
The Play-Doh brand is calling on consumers around the world (well, from the US and select markets yet to be detailed by Hasbro) to spotlight the teachers who have positively shaped their lives, contributed to their communities, and helped to mould who they are today.
Play-Doh will continue to spread its Cans of Kindness message by donating up to one million cans of Play-Doh to Save the Children in an effort to support early education programmes in the USA and around the globe.
Fans of the brand are now invited to nominate teachers by sharing personal anecdotes and tagging #CansofKindness on their social media platforms. Adding to the excitement, actress Eva Longoria has kicked off the programme on her own social channels, spotlighting her mother and sister who are both teachers.
Leading up to September 16, 2020, also known as World Play-Doh Day, Hasbro will reward one deserving teacher in each participating market with a year’s worth of Play-Doh compound for their classroom and students.
“With such an unprecedented end to the school year and how quickly all teachers were able to adapt to the new normal, we’re excited to give back and thank those that make a recognizable impact on today’s children now more than ever before,” said Kate Martino, senior director of global brand marketing at Hasbro.
“We’re really looking forward to reading all the personal stories of how teachers touch lives in their communities, and hopefully inspiring a bit of creativity and kindness with Play-Doh.”